If you’ve been thinking about selling your home, winter might not seem like the ideal time. But here in Lake County and McHenry County, buyers don’t hibernate - they keep shopping! Fewer listings mean less competition for sellers, and motivated buyers are still out there, especially with interest rates easing up.

Before you list, here are three common mistakes to avoid when selling your home this winter — and how to make the most of the season.

Mistake #1: Waiting Until Spring

Many homeowners assume spring is “the best time to sell.” But if everyone waits, inventory spikes - and your home gets lost in the crowd.

Right now, local inventory in towns like Grayslake, Round Lake, Lake Villa, and Antioch remains below pre-pandemic levels. That means winter sellers face less competition and attract more serious buyers.

Star Home Team Tip:
List now to stand out. A well-priced, well-presented home can sell quickly - even in January - because buyers shopping in the cold are usually ready to make a move.

Mistake #2: Ignoring Curb Appeal in Winter

First impressions matter, even when there’s snow on the ground. Bare trees, dull lighting, or unshoveled walkways can make your home feel uninviting.

Quick curb appeal fixes:

• Keep driveways, sidewalks, and entryways clear of snow and ice.

• Add a simple winter wreath or seasonal greenery near the front door.

• Turn on warm exterior lights for twilight showings.

• Consider fresh door mats and outdoor lanterns to brighten up short winter days.

Star Home Team Tip:
Small touches go a long way. Buyers remember a home that feels warm, safe, and cared for - especially when it’s 25 degrees outside.

Mistake #3: Overpricing Your Home

Even though inventory is lower, buyers are informed and cautious. Overpricing your home - even by 3–5% - can cause it to sit on the market longer, leading to price reductions later.

Star Home Team Tip:
Work with an experienced local agent who knows Lake County, McHenry County, and Southern Wisconsin pricing trends. Our team uses real-time data and professional marketing tools to help you price right from day one - maximizing your visibility on Zillow, Realtor.com, and social media.

Bonus Tip: Make It Feel Like “Home” Inside

Winter buyers love cozy touches — think soft lighting, a warm throw blanket, and the smell of fresh coffee or cookies during showings. Keep rooms bright and decluttered, and highlight features like fireplaces, sunrooms, or heated garages.

Ready to Sell This Winter?

Selling your home in winter can be just as successful — and often faster — than waiting until spring, if you plan it right.

The Star Home Team at Better Homes and Gardens Real Estate Star Homes has helped hundreds of local homeowners sell in every season.

Serving Grayslake, McHenry, Lake Villa, Round Lake, Antioch, Fox Lake, and surrounding communities.

Nobody Knows Homes Better — Better Homes and Gardens Real Estate Star Homes